top of page
Naive Project7455.jpg



Studio Yoon Seok-hyeon & Soowon Chae established a new design brand, 'The Naive Side', in 2023. 

The first furniture series from THE NAIVE SIDE is the ‘PIƎCƎ’ series consisting of a chair, a side table, and a lamp - each constructed with three pieces of plates.

They are inspired by conventional and primitive play-like actions: drawing lines, cutting the lines to make shapes, and attaching the shapes to make 3D models. This simple and common process is joyful as well as retains the natural character of the makers. Also, through these actions, humans learn how to simplify objects, understand their form, and get a sense of color, leading to psychological stability and peace of mind.

Likewise, the first dot and lines made by The Naive Side form three surfaces and then the first object series. The design language and the story in these three objects would be a root for the world of The Naive Side.

This project was also exhibited at the Itami Jun Museum in Jeju, Korea, as part of the 'Art Track 2023' event hosted by SPEEKER.

Photography by Noortje Knulst

Video by SPEEKER

Naive Project6931.jpg
Naive Project7404.jpg
Naive Project7248.jpg
Naive Project7262.jpg
Naive Project6912.jpg
Naive Project7302.jpg
bottom of page